WildEdge 1:1 Founder Coaching
We help Accidental CEOs get their s**t together so they can overcome their limiting beliefs and lead with the confidence, authenticity and clarity they need to grow their business
The next level is not just a strategy problem
Most founders don’t have a strategy problem. The real problem is that they’ve become disconnected from themselves while building their business.
When you first started your business, you trusted yourself. You had vision, instinct, courage and conviction. You built something from nothing because you believed in what was possible.
Then the business grew.
The pressure grew alongside it. The stakes became higher. More people started relying on you. Slowly, without even realising it, you became consumed by responsibility, operational noise and everybody else’s priorities.
You stopped hearing yourself think clearly.
Most founders try to solve this by searching for another strategy, another framework or another expert with the answer.
But strategy alone doesn’t change anything if the person leading it is overwhelmed, disconnected or constantly second-guessing themselves.
At WildEdge, we help founders reconnect to themselves so they can lead and grow from courage, clarity and self-trust instead of survival mode.
The version of you (and your business) that got you here isn’t the one that can get you to the next stage
We work 1:1 with Founders and Leaders at three distinct stages of their journey.
The Ignite Stage - Founders who are fed up of running a ‘job’, and want to run a BUSINESS
There comes a point where working faster, harder and longer just doesn’t cut it anymore.
You started your business for freedom, but what you’ve ended up with is a busy day job - with all the pressure of delivering for your clients - along with the need to win enough business and keep enough plates spinning so that the lights stay on.
And it all rests on you. No-one to share the load. No-one to pick up the work when you clock off. It’s lonely. It’s overwhleming. There aren’t enough hours in the day.
The problem is that you’ve become the bottleneck. And there’s only one of you.
But there is another way. You’ve got to stop working only on your ‘job’, and start to build an actual business.
Our Ignite Stage Coaching Programme navigates you through this tricky phase, through a mixture of work on the business - putting in systems, processes and structures to delegate and grow - and perspective-shifting sessions in the outdoors to develop the skills, confidence, belief and mindset to stop being just a ‘do-er’ and transofrm you into the leader that drives your business forwards.
The Ascension Stage - Leaders who need to get out of the weeds and STEP UP to direct their business
On the outside, everything looks great. You have a team, turnover is good, and you’re getting recognition for the work you do.
But like a swan, you’re gracefully gliding over the water, whilst under the surface, you’re frantically working hard, trying to stay afloat. Your team is overstretched, so you need to muck in and help them out. Quality is suffering, so you’re putting out fires with clients.
And sales still rest almost entirely on your shoulders.
However the biggest problem is what isn’t getting done.
Monmentum and direction in any business is shaped by the quality of decisions made at the top.
YES, THAT MEANS YOU!
And if you’re prioritising ‘helping out with’ delivery, doing the admin no-one wants to do, or doing the low-level tasks that ‘only you can do right’, then you are de-prioritising time spent on direction and strategy. If you’re avoiding making the key decisions, that actually move the needle, then you are not driving the business.
It’s driving you.
Or Ascension Stage Programme guides you through this part of the growth journey, through a mixture of 1:1 business coaching, strategic planning, operational consultancy, and paradigm-shifting Trailblazer Days in the mountains, focussing on:
the work needed to structure the BUSINESS to grow to the next level and
challenging long-standing beliefs that are limiting YOU and keeping you in the weeds, allowing you to become the strategic leader your business (and everyone in it) is crying out for.
The Alchemy Stage - Leaders of successful businesses who feel the calling to enter their next era and define their legacy
You’ve grown a successful business, but what comes next?
Revenue is consistent, the team are performing, and the organisation is established.
If reaching this point was the goal, then actually living it can feel flat.
You miss the hustle of the early days. You’re still holding onto the reins but you can’t help but feel that you’ve built yourself a golden cage, and actually, now the business is defining YOU.
And through all this, you have a nagging thought in the back of your mind.
“What if the business doesn’t need me any more?”
A stable, functioning business doesn’t have to be a cage, it could be your platform.
Our Achemy Programme works with you to use the stable, successful platform you have built and discover how you can use this to catapult you into your next chapter, whether this is industry recognition, thought-leadership or a multi-million pound exit.
We’ll work with you to understand your legacy, help you to define it, and shape the business so it is ready to support it - whatever this may look like.
Why is ‘Self-first, Strategy Second’ the only way to grow an aligned business?
Everyone is seeking a better way. Plans, strategies and tactics all promise to shortcuts and step-by-step guides to get to us out of our situation.
The thing is:
All strategies work
And all strategies fail.
Why is this? Through our decades of experience working with leaders in businesses of all sizes, one reality stands out high above the rest.
The problem for most people isn’t knowing what to do.
The problem is understanding WHY they’re not already doing it.
This is something that another strategy isn’t going to fix.
You can’t solve it with ‘power hours’ or ‘15-minute bitesize learnings’ or video course strategy ‘intensives’. Our lives are already overwhemed, the world is already moving so fast, so these things just add to the growing noise. They increase the overwhlem and give you more to think about.
Instead, to understand what’s going on, we take you away from the noise.
The core part of our work is using experiences in nature to get you to a place and a state where you are ready to explore, understand and then face up to what’s been holding you back.
Our Sessions, our adventures, our retreats are deliberately designed to give you the time and space to process all-the-things that are occupying your mind right now, and release them, giving your mind room to breathe.
Once you’ve got the headspace to think clearly, you can get some perspective and begin to understand:
What’s been holding you back, and what to do about it
The key decisions that you need to make, and why you’ve been avoiding them
Where you’re actually trying to get to, and whether you’re on the right path to get there
THEN come the plans and strategies. But you build them on top of your ‘self’ - they’re aligned to who you are. They help you work on filling the gaps. They consider who YOU are, WHY you do what you do, what makes you tick, what makes you stop
Without doing the deep-work, anything you layer on the top may work for a little while. But sooner or later you’ll be back at the beginning of the same cycle again.
Self-first, Strategy Second.
Why will experiential sessions in nature help me?
Exploring the White Space
Because you are squeezed for time, you feel compelled to extract every bit of value out of every second, maximise productivity, and drive every moment towards achieving results. Every space has to be filled with active ‘stuff’, whether it’s finding a spare moment to do some admin, using a commute to listen to a podcast, or spending 10 minutes waiting for an appointment to catch up on socials.
The thing we have forgotten is that’s just not how our minds work.
Your thinking, your processing, your creativity - depends as much on the WHITE space between all the ‘doing’, as it does on the active space.
Our experiential sessions are designed to create an environment where that white space can flourish. And then let your mind use it for what it needs the most - refelction, introspection, perspective - because this needs to combine with all the active thinking for the breakthroughs to happen.
Experts literally by your side
The outdoor space creates a safe ‘bubble’, away from prying ears, think walls and microphones that creates space for honest conversations. Walking side-by-side also flips the ‘norm’ in social interactions - not having to maintain eye contact makes it easier to talk ‘about’ what’s going on rather than feel like you’re talking ‘to’ us.
But it’s how we use this space that creates the magic.
Along with our decades of experience in coaching and business consultancy, we have been facilitating experiential sessions for years, and have honed our skills of using this space to keep you honest, know when to ask the right questions, and challenge your thinking.
We listen to what you’re saying, but also pick up on what’s not being said
We ask the uncomfortable questions that you’re avoiding having to answer
We challenge your thinking and assumptions when we sense you are holding back
We spot where your actions don’t align with your words.
We are not here to just agree with everything you’re saying - we’re here to get to the bottom of what you really think and how you really feel.
And then help you to work out what to do about it.
The Anchor
The outdoor space creates a safe ‘bubble’, away from prying ears, think walls and microphones that creates space for honest conversations. Walking side-by-side also flips the ‘norm’ in social interactions - not having to maintain eye contact makes it easier to talk ‘about’ what’s going on rather than feel like you’re talking ‘to’ us.
But it’s how we use this space that creates the magic.
Along with our decades of experience in coaching and business consultancy, we have been facilitating experiential sessions for years, and have honed our skills of using this space to keep you honest, know when to ask the right questions, and challenge your thinking.
The expansive view across the mountains during a hazy sunrise that puts everything into perspective
The invigorating rush of ice cold water against your skin as you dip in a serene lake
The euphroic release of energy as you you step onto hot coals
These are the moments that will stay with you for life, and they will forever be associated with the transformational breakthroughs of the day. We help you to strengthen this anchor and take it back to the real, practical world, so that every time you feel doubt or overwhelm, you can instantly connect back to that feeling you had in that moment out with us.
We are not here to just agree with everything you’re saying - we’re here to get to the bottom of what you really think and how you really feel.
And then help you to work out what to do about it.