When the Best Business Decision Makes No Sense
Summer has a way of testing business owners.
School holidays, family commitments, opportunities you don't want to miss, and the constant feeling that if you slow down, your business might too.
In this episode of the WildEdge Podcast, Claire and Ant Ackers share a very personal story about turning down a high-profile speaking opportunity because it clashed with one of their daughter's biggest milestones: her school prom.
On paper, it looked like the wrong decision. Commercially, it made perfect sense to say yes.
But leadership isn't just about making good business decisions. Sometimes it's about having the courage to honour your values, even when it feels uncomfortable.
This is an honest conversation about FOMO, ambition, family, and why the business you're building should create more freedom to be present for the moments that matter, not less.
Plus:
🏔️ Peak of the Week: Fairfield in the Lake District – one of our favourite horseshoe walks, complete with incredible views, wild swimming spots around Rydal Water and, importantly, a pub at the end.
🧭 Claire's Coaching Corner: A practical exercise to help you identify your core values and use them as a compass for making clearer, more aligned decisions in business and life.
If you've ever found yourself torn between a brilliant opportunity and the people you love most, this episode is for you.
In this episode we discuss:
Why saying "no" can sometimes be the bravest business decision you'll make
The hidden cost of making decisions from fear of missing out
Building a business that supports your life, rather than competing with it
Why your values matter most when decisions feel difficult
A simple values exercise you can start today
How alignment creates clarity, confidence and better leadership
We'd love to hear from you
Have you ever had to choose between a business opportunity and a family moment?
Did you make the right call?
Come and tell us - we'd genuinely love to hear your story.