Why Imposter Syndrome Is Killing Your Business

29 Oct

Back in 2023, I wrote a book called Why Imposter Syndrome is Killing Your Business.

And I’ve decided it’s time to bring it back.

Why now?

I’ve spent a lot of time over the last few years working with founders in the messy middle of growing a business.

They’ve built something that works and they’re good at what they do. But somewhere along the way, what got them here has stopped being enough to get them where they want to go next.

And I keep seeing really brilliant people and businesses getting stuck there.

Playing smaller than they need to, second-guessing themselves and staying too involved in the business because stepping up properly into leading it feels uncomfortable.

Knowing there’s another level available to them but not quite being able to get out of their own way.

Sometimes that’s Imposter Syndrome. (Even when it doesn’t look anything like the version of Imposter Syndrome that’s usually talked about).

So I’ve gone back to the book.

I’ve updated it with what I know now, added new case studies from the founders I’ve worked with, and created a workbook to help you actually do something with what you uncover.

And I’m making the whole thing free.

Because I think founders need this help.

Running a business will bring you face to face with your own stuff eventually. And if you’re in that messy middle right now, trying to work out what needs to change to get the business performing as you’d like, the answer might not be another strategy.