Most founders assume they need better strategy when they feel stuck.

In my experience, that is rarely the real problem. The real issue is that the environment leaders operate in slowly pulls them away from their own clarity.

A founder starts a business with instinct, curiosity and a strong sense of direction. As the business grows, responsibility multiplies. Teams rely on them. Decisions carry weight. The calendar fills with meetings, messages and pressure.

Over time something subtle begins to happen. The thinking space that once felt natural becomes harder to access. Leaders find themselves working harder to reach the same clarity that once came easily.

This is where the idea of Rewilding began.

People often assume the name refers to conservation projects or restoring landscapes, which is a fair assumption because that is what rewilding means in environmental terms.

For us, the meaning is more personal.

Rewilding is the process of returning to who you were before the world told you who to be. It is about stripping away the expectations, noise and unconscious patterns that build up over years of leadership so that the most authentic version of you can lead again.

Nature simply creates the conditions where that process becomes easier. When leaders step away from the artificial environments of modern business and into mountains, lakes and open space, something shifts. The nervous system settles, perspective widens and the internal voice that has been buried under urgency begins to surface again.

This is the philosophy behind the retreats we call The Rewilding.

I have written a longer piece explaining where the idea came from and why so many founders discover that stepping into the wild reconnects them with the clarity they have been searching for.

You can read the article here.

Seven years ago, when I was seven months pregnant, I signed up to walk on fire.

At the time it felt brave.

Last week I did it again as part of my firewalk instructor training.

This time I was terrified.

Standing in front of that bed of glowing coals, I realised something important about leadership.

Bravery is doing something scary.

Courage is feeling completely petrified and stepping forward anyway because the vision matters more than the fear.

Most founders know that feeling.

The outside world sees confidence and bold decisions.

Inside, it often feels like standing in front of a fire.

I have written about that experience and what it taught me about the difference between bravery and courage.

You can read the full story here.

I turn 44 next week.

To mark it, I have written a story about my 40th birthday. I asked for a spa day. Ant Ackers took me up Helvellyn via Striding Edge in snow and ice because he thought I might like to “see if I still had it at 40.”

It did not feel empowering at the time.

I froze on the final climb. I cried. There was no visible path, just packed snow and a long drop below us. We had a choice to turn back or go forward, and neither option felt comfortable.

That day taught us more about partnership, boundaries and trust than any dinner reservation ever could. It also quietly shaped how we think about growth at WildEdge Worx.

The article is not really about mountaineering.

It is about the moment when you realise the safe plan is gone, the conditions have changed, and you have to decide who you are going to be next.

If you are leading a business, navigating stretch, or standing on your own edge right now, I think you will recognise something in it.

You can read the full story here.

WildEdge is a nature-led leadership consultancy. We take founders into mountains and cold water to make better decisions. We work on identity, alignment and leadership coherence. On the surface, it looks analogue and deeply human.

Underneath it runs an AI-powered operating system.

That contrast is the point.

We are not technical founders. We are not building a SaaS company. We are building a mountain-based consultancy. Yet behind the waterfall photographs sits a structured AI boardroom that handles engineering, pressure testing and iteration.

It frees us to do the work that cannot be automated.

I want to tell you a story…

One sunny Saturday morning, about 8 months ago, I declared I was having a morning in bed. My business had put me through the wringer that week, and I was craving multiple coffees, watching the sun rise over the woods and the latest Fourth Wing book (don’t judge me). But of course, as is always the way, by 8:30am I jumped out of bed, declaring I’d just had our £multi-million idea.

I grabbed a roll of IKEA craft paper and unrolled it on the bedroom floor, using the kids’ discarded detritus to hold down the corners, and mapped out a business plan…

That’s the moment WildEdge Worx was born.

Indulge me a flashback…

Most leadership development assumes that better thinking produces better leadership. Our experience, backed by a growing body of neuroscience and psychology, suggests the opposite order of operations.

Under sustained pressure, leaders do not lose clarity because they lack capability. They lose it because the conditions they are operating under narrow attention, suppress creativity, and push decision-making into reactivity. You cannot out-think a nervous system that is constantly braced.

This is why we have built our work at WildEdge Worx the way we have, combining rigorous business coaching with deliberately designed experiences in nature. Nature is not the backdrop to our work. It is the mechanism that resets state, restores perspective, and allows leaders to hear themselves think again.

When the conditions change, leadership changes quickly. Decisions feel cleaner. Courage becomes steadier. Vision stops feeling abstract and starts feeling possible again.

This article explores the science, the experience, and the frameworks behind why this approach works, and why so many founders and senior leaders are discovering that the future of leadership development is being built in motion, not meetings.

We talk a lot about using experiences in nature to bring clarity, innovation and drive your business forward. But how does it work exactly?

Time for a little honesty as you get into the swing of the new year

A lot of the noise might be about jumping into action, but maybe you need to look inside first

Finding peace during Twixmas

Burn out is on the rise, but are we working too hard, or are we just mis-aligned?

Welcome to the first edition of our ‘Notes from the Wild Edge’ newsletter

When I explain that I take people up mountains for 1:1 Business Coaching sessions, I often get a lot of ‘wows’, and ‘that sounds amazing’ comments, but the truth is, it’s difficult to get your head around what ACTUALLY happens in these sessions, and how they work.

Here I share the Anatomy of a Mountain Boardroom Session, or my 7-step process with a difference

The key is starting the thinking and having the conversations that get the mind moving, and then giving yourself time to ponder 💭

Reflections on the Meet Your Mountain - Find Your Path Walkshop in Ambleside

What is the ‘World Peace’ of our time?

We need to talk about FAILURE

With so many definitions flying about, how do we know when it’s time to start Spring?

How many compromises have you made?